You have a beautiful new hair color, blonde at last! But before you go out and have too much fun, you need to invest in a good shampoo to help maintain the color and give you long-lasting results.
Bleached blonde hair (especially platinum) can be very dry. Therefore shampoos need to be very gentle to avoid further damage to the strands. Try not to shampoo too often, as this can leave your hair extra dry and frizzy. Some shampoos for maintaining blonde hair work to counteract this by coating the strands to protect them from being stripped of color and natural oils. An added bonus with many of these is that you also get a UV protection factor, which helps prevent sun damage to your lovely blonde locks.
Purple shampoos are specially made for blonde colored hair. It sounds strange, but don’t worry. Purple is the opposite of yellow on the color spectrum, so by adding it to the shampoo it helps to neutralize yellowing of the hair color. The purple shampoos also work for natural blondes and highlighted hair, freshening up the bright tones and giving the hair more shine and movement. There are also now blue shampoos on the market which have the same effect.
Some shampoos for maintaining blonde hair have gold tones embedded in them. This is designed to enhance the blonde color and add depth to your hair. Alternatively, there are a few silver shampoos designed for light-colored hair. The silver acts as a toner, neutralizing yellowing and helping to avoid the dreaded brassiness that can creep in over time. When using these shampoos, you need to massage the solution in then leave it for a few minutes so that it can work its magic. Rinse off, condition and dry – perfect blonde! Most silver shampoos only need to be used once a week, or when the color needs a bit of extra attention. This means one bottle will last you several months and is a worthwhile investment for the bathroom cupboard.
A clarifying shampoo can also be useful for brightening up blonde hair and removing built-up traces of product. The result is shinier, lighter hair which is ready for the next stylish transformation.
While it is important to buy a good quality shampoo to maintain your gorgeous blonde tresses, don’t forget about the conditioner. As blonde hair can be quite dry, conditioning after every wash is essential. Using regular leave-in products or intensive conditioning treatments are a good idea to help keep your hair in tip-top sha

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